Why This 3D Exfoliating Bath Sponge Went Viral on TikTok
A 3D exfoliating bath sponge has become a TikTok trending product in the US market. Sold by the TikTok Shop “Magic shop”, this high-density, fast-drying sponge hit 40,000 units sold in just two weeks, generating over $284,200 in sales. It now ranks sixth in overall product sales and third in the beauty and personal care category.
Product Highlights: Skin-Friendly and Eco-Friendly Design
The bath sponge is made from skin-friendly, non-irritating materials with a unique dual-texture surface. This design not only ensures a comfortable cleansing experience, but also promotes effective exfoliation benefits. Thanks to its eco-friendly and reusable features, it’s become a favorite among TikTok users seeking affordable yet effective skincare tools.
Influencer Marketing Power: 101 Creators, 212 Videos
The product’s rapid success was largely driven by influencer collaborations. A total of 101 TikTok creators published 212 product videos, highlighting the benefits of exfoliating with a 3D bath sponge, promoting awareness about Asian bathing culture, and emphasizing the convenience of this modern body scrub tool.
China-Made Products Gaining Global Momentum
This case further proves the strong global demand for China-made consumer goods with smart design and compelling marketing. The exfoliating bath sponge isn’t just a cleaning tool—it’s a symbol of how Chinese manufacturing and cross-border eCommerce are reshaping the global beauty market.